Kia Philippines Announces Retirement of President Manny Aligada and Appointment of Brian Buendia as Successor


Kia Philippines, a prominent player in the automotive industry, is undergoing significant changes in its top-level management. The company recently announced the retirement of its current president, Manny Aligada, who has played a crucial role in the brand’s success. Taking the reins as the new president is Brian Buendia, Kia’s chief operating officer. This article explores the leadership transition within Kia Philippines, shedding light on the accomplishments of Manny Aligada and introducing the incoming president, Brian Buendia.

Manny Aligada’s Remarkable Career

Manny Aligada’s journey in the automotive industry has been marked by notable achievements and valuable experiences. He began his career at Ayala Corporation, where he served as the head of customer service at Globe Telecom, Inc. for several years. Aligada’s dedication and expertise led him to assume leadership positions in various brands under Ayala’s automotive arm. Notably, he served as the chief operations officer of Honda Cars Makati, Inc., where he played a pivotal role in the dealership’s success. His accomplishments there led to his appointment as managing director of the dealership and later as president of Isuzu Automotive Dealership, Inc.

Following these accomplishments, Aligada took on the role of deputy chief executive officer at Ayala Automotive Holdings Corporation. In 2019, he was entrusted with the presidency of Kia Philippines after Ayala Corporation acquired the brand from its former principal, Columbian Autocar Corporation. Throughout his tenure as president, Aligada has made significant contributions to Kia’s growth and expansion in the Philippines.

Brian Buendia’s Appointment as President

With Manny Aligada’s retirement on the horizon, Kia Philippines has carefully selected Brian Buendia as his successor. Buendia brings a wealth of experience and expertise to the role, having served as the company’s chief operating officer. His familiarity with Kia’s operations and deep understanding of the automotive industry make him well-equipped to lead the brand forward.

Buendia’s appointment is a testament to Kia Philippines’ commitment to continuity and growth. As the new president, he will be responsible for overseeing the brand’s strategic initiatives, driving innovation, and strengthening Kia’s position in the competitive Philippine market.

Continuing Kia’s Success Story

Under Manny Aligada’s leadership, Kia Philippines has witnessed remarkable progress. The brand has expanded its product lineup, introduced innovative features, and enhanced its overall customer experience. Aligada’s commitment to excellence and customer satisfaction has positioned Kia as a trusted and respected automotive brand in the Philippines.

As Brian Buendia assumes the role of president, he will build upon this success and lead Kia Philippines to new heights. With his strong leadership skills and industry knowledge, Buendia is well-positioned to steer the brand towards continued growth, ensuring that Kia remains at the forefront of the automotive market.


The retirement of Manny Aligada as president of Kia Philippines marks the end of an era and the beginning of a new chapter for the brand. Aligada’s illustrious career has made a significant impact on Kia’s success in the country. The appointment of Brian Buendia as his successor reflects Kia’s commitment to maintaining momentum and driving further growth. With Buendia’s expertise and vision, Kia Philippines is poised to continue its upward trajectory, delighting customers and solidifying its position in the competitive automotive market.

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