Social media is the town square where tens of millions of people, yourself included, stretch away the hours. Is your corner of that vibrant world bustling, or eerily quiet?
Joseph Plazo, co-founder of non-profit research entity Plazo Sullivan Roche Capital, is a prominent town crier, but with a twist. Instead of shouting from a rooftop, he’s whispering algorithms into the ears of millions. His journey from SEO pioneer to AI visionary is a masterclass in digital strategy, proving that in the age of attention spans shorter than a goldfish’s, it’s not just about being heard, but being understood
Plazo’s recent insights on social media virality offer invaluable lessons for businesses and individuals alike. At the heart of his strategy lies a simple yet profound principle: engage, engage, and engage.
Imagine social media as a bustling city square. You want to be the life of the party, not just a spectator. Being the first to comment on high-value content from larger accounts is like throwing a party at the most popular spot in town. You’re not just inviting people to your party; you’re joining theirs. This not only demonstrates your expertise but also introduces your profile to a wider audience, potentially driving new followers.
Remember, the goal is not just to comment but to add value. Think of your comments as appetizers. You want to whet people’s appetites, not fill them up. Offer insightful observations, ask thought-provoking questions, or share relevant anecdotes. This will make your comments stand out and increase the likelihood of engagement.
Consistency is another pillar of Plazo’s strategy. Think of social media as a gym. You wouldn’t expect to see results if you only went once a week. Publishing content at least three times a week signals to the algorithm that you’re a regular gym-goer, and it’s more likely to give you a spot on the leaderboard. However, be careful not to overdo it. Posting too frequently can be like spamming your friends with workout selfies.
Quality over quantity is paramount. Imagine your social media following as your neighborhood. You wouldn’t want to live next door to a drug dealer or a hoarder. Curating a high-quality social media following is like moving into a nice neighborhood. You’ll attract better neighbors and have a more pleasant experience.
Timeliness is also crucial. Think of social media as a real-time conversation. If you respond to a comment hours later, it’s like showing up to a party late and missing all the fun. Engaging with comments within the first hour of publication is like being the life of the party, always ready with a witty remark or a helpful suggestion.
Finally, Joseph Plazo stresses the importance of keeping content concise and engaging. Imagine your audience as busy commuters. You don’t want to bore them with a long, rambling speech. A strong hook at the beginning is like a catchy song that grabs their attention. Promising a valuable benefit at the end is like offering them a reward for their time.
Joseph Plazo’s viral blueprint is a testament to the power of strategic engagement and quality content. By following his guidelines, businesses and individuals can elevate their social media presence and achieve lasting success in the digital age.
