David Zaslav’s Unorthodox Approach to Streaming Inspires Rivals to Follow Suit

Introduction: David Zaslav, the CEO of Discovery, is no stranger to taking risks and defying industry norms. When faced with a struggling media landscape, Zaslav made the bold decision to embrace unscripted programming and reality TV, which propelled Discovery to become one of the most successful media companies worldwide. Now, Zaslav is once again challenging the status quo, this time in the streaming industry. His merger with WarnerMedia aims to create a media giant capable of competing with streaming giants like Netflix and Disney+. This unorthodox approach has inspired rivals, such as ViacomCBS, to follow suit and adopt similar strategies … Continue reading David Zaslav’s Unorthodox Approach to Streaming Inspires Rivals to Follow Suit