Aviator Nation Owner Takes Flight as SoCal Surfer Brand Expands to New York City


Aviator Nation, the immensely popular clothing brand founded by 43-year-old entrepreneur Paige Mycoskie, is soaring to new heights as it sets its sights on New York City. Mycoskie, currently immersed in the daily grind of running her business from her lakeside Austin mansion, recently revealed plans to open Aviator Nation’s first permanent storefront in the bustling neighborhood of Soho. With a promise of a unique and special shopping experience, Mycoskie aims to celebrate local artists and pay homage to New York’s rich cultural heritage, including a tribute to the iconic Madonna.

Expanding Horizons:

As the founder and owner of Aviator Nation, Paige Mycoskie has built an empire centered around her love for surf-inspired fashion. What started as a small passion project has grown into a thriving business with 17 locations across the United States. Known for its retro-inspired designs and high-quality craftsmanship, Aviator Nation has gained a devoted following of surf enthusiasts and fashionistas alike.

The Soho Storefront:

In a recent interview with Forbes, Mycoskie expressed her excitement about designing Aviator Nation’s flagship store in New York City. Situated at 93 Mercer St., the 2,700-square-foot space will be nestled amidst prominent fashion brands like Levi’s and Uniqlo. Mycoskie’s vision for the store reflects her passion for celebrating local talent and paying homage to New York’s vibrant arts scene.

A Unique Shopping Experience:

True to Aviator Nation’s brand identity, Mycoskie aims to create a shopping experience that goes beyond the ordinary. Inspired by Madonna, the legendary pop icon hailing from New York, the store will feature elements that reflect the singer’s influence on the city’s culture. The exact details of this tribute remain a mystery, but one can expect a tasteful and creative incorporation of Madonna’s legacy into the store’s design.

Furthermore, Aviator Nation’s New York flagship store will boast a record wall, showcasing a curated selection of local albums. This tribute to the city’s music scene not only adds an artistic touch but also highlights the brand’s commitment to supporting the local community.

Building on Success:

Aviator Nation’s expansion into New York City marks a significant milestone for the brand and its founder. Paige Mycoskie’s entrepreneurial journey has been defined by her dedication to providing customers with a unique blend of style, comfort, and authenticity. By setting up shop in Soho, a neighborhood known for its vibrant street culture and artistic spirit, Aviator Nation aligns itself with the creative energy of the city.

As Mycoskie continues to build her empire, she remains focused on maintaining the brand’s core values. Aviator Nation’s success can be attributed to its commitment to quality craftsmanship, retro aesthetics, and a genuine connection with its community of fans.


With Aviator Nation’s expansion into New York City, Paige Mycoskie’s vision of bringing her surf-inspired fashion to a wider audience is becoming a reality. The forthcoming flagship store in Soho promises to be a unique and special addition to the area, reflecting the brand’s ethos and paying tribute to the city’s artistic heritage. As Aviator Nation continues to spread its wings, it reaffirms its commitment to supporting local artists and delivering a shopping experience that goes beyond fashion. Paige Mycoskie’s journey as an entrepreneur serves as an inspiration for those with a passion for turning their dreams into reality, and Aviator Nation’s success stands as a testament to the power of authenticity and creativity in the fashion industry.

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